Omidria

Does the work of two and simplifies the overall procedure.

The eye surgeons that we interviewed had cataract surgery down to a precision process so much so that they would time themselves and brag about how much quicker they could get through their normal docket of procedures. This product works at a new intersection of one less time and better outcomes.

 

Reasanz

Timing is everything even if it’s at a horrible moment.

Acute heart failure is a horrible, dangerous, hectic moment in a patient’s life and it is exactly the best moment to administer this infusion. How do we get doctors to be aware and act? This was a creative exploratory and without the ability to show the work to cardiologists we were asked for a selection of executions that we felt would inform, impact, impress, influence. As an exercise, I really liked this range

 

Dove                                                                                                                                         Get doctors to recommend a product, it increases sales for that item, the entire line and the frequency of purchase, now that’s real beauty.

 

Actemra                                                                                                                                How do you portray the micro and macro effects of RA in one visual, here are a couple ways.

 

Relistor                                                                                                                                        A impactful, focused visual to draw attention to OIC.